B2b Marketplace

The Challenge

My Approach

Research

Conducted ethnographic research in the field, resulting in validated insights and team alignment.

Design & Iteration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Outcomes

40% improvement in task completion. Since shipping, we've measured 18-point NPS lift.

B2b Marketplace

Shipping quality design requires collaboration and iteration. Recent work has shown me how . The implications matter for teams and organizations.

The Thing

Whether you're designing your product, this principle applies.