Alex Morgan — UX/UI Design
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Services

Services project preview
Final shipped design

The Challenge

My Approach

Discovery

Conducted contextual inquiry across 12 locations, resulting in validated insights and team alignment.

Exploration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Impact

40% improvement in task completion. Since shipping, we've measured 18-point NPS lift.

Services

Shipping quality design requires collaboration and iteration. I've learned how . The implications matter for teams and organizations.

Conclusion

Whether you're shipping a new feature, this approach matters.